Digital Marketing Types
Most Important Types of Digital Marketing
Digital Marketing is a combination of various terms. So in this blog, I am going to write about most important types of digital marketing you should know.
Digital marketing contains all marketing activities by using digital services or devices. But sometimes it also includes some traditional activities. Why? Sometimes only having digital devices, detached you from all the other marketing activities. A traditional campaign will help you to combine both the different activities.
Before going to choose the Digital marketing field, you should know about the different most important types of Digital Marketing. As a Digital Marketing, we know what it terms for, but when it comes to the types of Digital Marketing. We get stuck somewhere.
Development of Digital Marketing during the 1990s and 2000s changes all the marketing activities of businesses. Nowadays users started using digital devices rather than visiting physical shops.
The key element of Digital Marketing is to raise your Brand Awareness, recognize your brand by the peoples. Increasing brand awareness will help the users to make decision.
Digital marketing strategies include more online techniques or methods to increase brand recognition among users.
Before starting reading if you should know why digital marketing is important.
To give some insight into Digital Marketing, these are the most important types of Digital Marketing. Before deciding any strategy digital marketing, you should know all these important types. It will help you to select the best once types, which help you to run the campaign.
Most important types of digital marketing
- 1. Search Engine Optimization
- 2. Social Media Marketing
- 3. Search Engine Marketing
- 4. Content Marketing
- 5. Affiliate Marketing
- 6. Pay-per-click
- 7. Email Marketing
Search Engine Optimization (SEO)
Search Engine Optimization is important to optimize your website, and rank website in the Search engine. Today’s users come online rather than offline. Because of this, the visibility of your website in search engines is a must. Search engines show us result in terms of keywords. These keywords on the website and links should refer to your website. That means doing SEO is important, but it not easy to rank your website. You need to take a lot of effort, and invest your time. Keywords on website and link should represent the same content.
There are multiple strategies that managed you to grow your SEO and get visitors on your website. At the starting of you are new to this industry. You should start your SEO of the website with Long tail keywords.
- Long tail keywords
Basically long-tail keywords help you to rank in the search engine Lets take example Chrome extension and Best Google chrome extension in 2020. As you can, in these 2 keywords it is very hard to rank on 1st keywords ‘Chrome extension’ because already many websites have done SEO on these keywords. But if you started ranking on a long-tail keyword, it will easy to rank on primary keyword too.
Search Engine Optimization has two types
- On page SEO
- Off page SEO
It is a difficult task to create backlinks; backlinks is a good option to generate organic traffic on your website. You can create backlinks by doing guest posting. The more you get backlinks, the better the visibility of your websites.
- Create content
Create a unique content having a search engine in mind. Contain keywords in your articles. If you are a blogger and you want to grow traffic. Keywords creation is your daily routine. You always have to focus on keywords while writing blogs.
- Level up
When you have done with your SEO, you do not need to run ads to get traffic. You will get traffic automatically. More links show better search engine ranking as better traffic.
I have already written a blog on this topic. If you want to know more about the importance of Search engine optimization
Social Media Marketing
Social Media is used for brand awareness. Basically social media is used to promote your products and services. It is easy to deliver your brand’s value to the users by using social media marketing. By providing valuable content to the users will always increase brand value and awareness. It means that sharing your product and service information to your follower, partners, and competitors through social media platforms is one kind of digital marketing. Here is the thing when you have social media platforms. You should be good in one social media platform. Every social media platform has unique features. Because of this to be perfect in social media marketing, you have to be having understandable knowledge about the particular platform.
Today, every organization uses Social media marketing strategy. Having focused on 1-2 social media platforms always gives you better and efficient results.
I am focusing on LinkedIn profile, rather than Instagram, Twitter, and Facebook. Choose your social media by having in mind that your customers should use the same platform. So it is easy to communicate with users. This is the points that help you if you have a social media platform.
- Create Brand Recognition
- Generate Conversion
- Tell Your Brand Story
- Provide Exceptional Customer Services
- Direct traffic to your website
Know more about Importance of Social Media Marketing.
Search Engine Marketing
We can say that Search Engine Marketing means getting paid traffic. As we know, we can get the amount of unpaid traffic, if our website SEO is good. In Google Ads, we can create an ad. With the help of the Keyword planner, you can be able to know about the keyword bidding. (Keyword Planner). A PPC advertiser bid on keywords, which will generate traffic on your content.
In search engine marketing, we pay to the search engine amount of money. Our ads will start shows in various places. If anyone searches for specific keywords, the ad will appear on his search result.
Why Search Engine Marketing?
Search Engine Optimization takes time. It is a time consuming process.
Suppose you have an eCommerce website. And if someone searches for a product, then your website sees in the search result. Think in Business mind, you are investing money here but if someone buys your product, then you will earn a profit. If you wait for better SEO, then there may be chances to lose early opportunities. To get instant results social media marketing is important.
As you can see in the image, this is the result of digital marketing courses. The ads will appear on the search engine results. The position is stable, you may see ads at the bottom or center too. So this is no organic result, this is the paid results.
Content marketing is an inbound marketing strategy. Storytelling and providing valuable information increase brand awareness. Content marketing helps you to build a relationship with the customers and partners. Content marketing helps you to target your audience. If you have to attract a new customer that cost is more than retain your old customer. To retain your old customer the content marketing is the best option.
Content marketing is not like to write anything and share. It is a strategic approach that focuses on creating and distributing valuable content to attract users. Whenever customers interact with our content it will give us profit. So this called Content Marketing.
Types of content marketing
- Blog Articles
- Social Media Marketing
In affiliate marketing, you do not have to pay money to anyone. Affiliate marketing is popular for the bloggers and the website having more viewers. Bloggers can sell other company products and earn money.
Due to the internet the customers buying behavior change. Customers prefer online rather than visiting the shop. Because of this, you have it is easy to earn money through affiliate marketing.
If you know how to earn money through affiliate marketing you can read this blog.
Pay per click is an online advertising platform. Where PPC advertise bid on some particular keywords. And when the users click on the ads, then the advertiser accrue costs. In pay-per-click it is important that you have to target the right audience. Suppose if your organization making only beard oil. Then you only have to target men. It will help you to get better and accurate results. PPC (Pay-per-click) model is completely based on keywords. Your ad is shown when the user searches for a particular keyword. As you see in the image these ads are run for the particular keywords “best digital marketing courses”. On these keywords, the ads run by the PPC advertiser. When any users click on these keywords, the amount will deduct for each click.
Pay-per-click help to Increasing sales, generating leads and promoting brand awareness.
Email marketing is the best to convert your users and earn money or generate traffic. Providing valuable information through your emails always makes a better relationship with users. You can turn your audience to your customers. Once you get an email from the potential customers. Target them with valuable information or content. It helps you to get traffic on your blogs.
These are the types of digital marketing. If you want to see the result, you should be perfect in 1-2 types. Trust me it will help you. Share your view in the comment section.